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Rob Lubberink is a Postdoctoral researcher who is interested in the processes and practices that lead to entrepreneurial and (social) innovative solutions for socio-environmental challenges. The focus on entrepreneurial and innovative solutions for socio-environmental challenges was already evident in his PhD reseach. In January 2018, Rob successfully defended his PhD thesis with the title: 'Responsible innovation in industry: learning from social entrepreneurship'.

Rob is currently managing the OSMARE research project where the research team investigates how: 1) the organisational structures of business models affect smallholders' entrepreneurial farming practices and 2) how the household and community dynamics affect individual entrepreneurial practices and vice versa. OSMARE focuses on the business models that have CSA integrated through the Vuna program. These business models are located in Malawi, Zimbabwe, Zambia, Tanzania and Mozambique.